Company Description

Are you a visionary marketer ready to drive transformative impact across leading automotive brands? Join Auto1 Group's dynamic in-house marketing team as a Senior Media Manager and play a pivotal role in shaping the strategic direction for both Autohero and Wirkaufendeinauto.de as we expand our footprint across Europe.

As our Senior Media Manager, you will spearhead high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You will leverage your strategic acumen and analytical prowess to craft data-driven strategies that attract high-quality customers and elevate brand awareness for our consumer-facing products.

• Your work-life balance and working from home are part of our culture, so we offer you working-from-home options, flexible working hours, and 30 days of vacation
• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and training
• We offer discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars for you, your family, and your friends

Job Description

• Lead the planning, execution, and optimization of performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels, including Streaming platforms and YouTube.
• Develop and implement cutting-edge measurement and attribution frameworks to maximize the effectiveness of both offline and online marketing initiatives.
• Conduct in-depth analysis of campaign performance by integrating KPIs with core business data, identifying strategic growth opportunities using advanced analytics tools.
• Oversee strategic budget management and allocation across channels to ensure efficient customer acquisition and sustainable brand growth.
• Build and present compelling, data-backed business cases for brand initiatives, while cultivating strong relationships with media partners and stakeholders.
• Lead negotiations for TV pricing and manage high-level relationships with agencies to ensure optimal value and successful campaign delivery.
• Collaborate with creative and production teams, utilizing data-driven insights to inspire innovative and impactful campaign concepts.
• Identify, evaluate, and scale new offline and online channels to drive continuous growth and competitive advantage for both brands.