OUR MISSION

To become the car-changing destination of choice.

By combining technology, media and deep automotive expertise, we've transformed how people buy, sell, advertise and lease cars.

What started as a simple reviews site is now one of Europe's largest car-changing platforms. Over 10 million customers have used carwow to buy and sell cars, with £3bn worth of cars bought and £1.8bn listed for sale last year alone.

In 2024, we acquired Autovia - creators of Auto Express and evo - doubling our audience overnight. Today, our brands reach over 350 million users annually and generate 1.1bn+ YouTube views, influencing how millions of drivers choose their next car.

And we're a long way from done.

GYC ADVERTISING @ CARWOW

This role sits within GYC (Get Your Car) Advertising, a fast-growing commercial team responsible for scaling Carwow's Used and New Car Advertising business.

The two markets are at very different stages:

• New Car Advertising is a mature, high-performing product with strong market fit and limited competition.

• Used Car Advertising is an emerging channel - competitive, fast-moving, and still being proven.

We operate like a startup within a startup:

• small team

• high ownership

• evolving products and processes

• limited structure by design

As a BDM, you'll be one of the people defining how this business grows - both in how we sell, and in how we decide when not to.

YOUR MISSION

Your mission is to build and convert a cold-generated pipeline for Used Car Advertising, selling with commercial judgement in a fast-changing and volatile market.

You'll be expected to:

• create your own momentum

• run credible, outcome-led sales conversations

• close deals honestly and responsibly

With scope to expand into New Car Advertising as the business matures.

ROLE REALITY

This is not a traditional enterprise BDM role.

• Pipeline is self-generated and cold

• Sales cycles are short and transactional

• We are one channel among others, not the dominant marketplace

• The product is new and evolving

• The team operates like a startup within a startup

• Market shifts can wipe pipeline overnight - restarting from zero is part of the job

• Targets are real, measurable, and owned end-to-end

If you need warm leads, long deal cycles, or heavy structure - this role will not be a good fit.

KEY RESPONSIBILITIES

Generate and convert cold pipeline

• Prospect independently via phone, email, and LinkedIn

• Work opportunities generated by a newly built BDR function (limited volume)

• Qualify hard and move fast

Sell Used Car Advertising properly

• Anchor conversations on:

  • ROI

  • Profit per unit

  • Stock turn

  • Finance penetration

  • Control and enquiry quality

• Position carwow honestly as an emerging channel

• Avoid brand-led or feature-led selling

Operate with judgement and discipline

• Decide quickly what to progress - and what to drop

• Be comfortable restarting pipeline from zero

• Own targets for pipeline creation and revenue

Work cross-functionally

• Partner with BDRs, Marketing, and Partner Success for clean handovers

• Feed market insight back into proposition and product iteration

KEY REQUIREMENTS

• Comfortable generating pipeline from scratch

• Strong commercial judgement and decision-making

• Able to use numbers naturally in sales conversations

• Calm and credible under rejection or pushback

• Comfortable operating in ambiguity and change

• High ownership and accountability

BONUS POINTS

• Experience selling into automotive retail or marketplaces

• Exposure to performance-led or ROI-driven products

• Experience selling emerging or evolving solutions

WHY THIS MIGHT NOT BE FOR YOU

• If you rely on warm inbound demand

• If you need a fully mature product to sell

• If you avoid uncomfortable commercial conversations

• If you prefer structure and certainty over ownership

FINAL NOTE

This role is for people who want to build something real - in a volatile market, with high ownership and high accountability.

If you enjoy creating momentum from nothing and selling with credibility, we want to talk.

INTERVIEW PROCESS

• Talent Screen (20-30 min)

• Hiring Manager Interview (45-60 min)

• Skills Interview (60 min)

• Values & Ways of Working Interview (30-45 min)

• Reference Check

WHAT'S IN IT FOR YOU

• Competitive compensation package

• Car allowance

• 28 days' holiday + bank holidays (up to 35 with service)

• Share options

• Pension via Royal London (up to 5% company contribution)

• Vitality private healthcare

• Life assurance (4x salary)

• Monthly wellbeing coaching with Spill

• Inclusive parental leave policies

• Bubble childcare support

• Work-from-abroad scheme

• Learning & development budget

• £500 / €550 home office budget

Diversity and inclusion are integral to our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply. We make recruiting decisions based on experience, skills, and potential, and treat all applicants fairly and equally.