About the role

• Drive impactful PR campaigns and media storytelling: Translate trends, cultural moments, business priorities and data insights into compelling PR angles and stories that resonate with media. Identify news hooks, develop narratives and turn key focus areas into relevant, media-ready stories that generate high-quality coverage across key markets.
• Develop high-quality written content: Create clear, engaging and media-ready materials including press releases, pitches, trend-led stories, op-eds and reports. Ensure all content meets a high editorial standard and is tailored to the audience and market.
• Enable strong media outreach and coverage outcomes: Equip and guide PR agencies to successfully pitch stories and secure coverage across relevant outlets. Provide clear angles, materials and direction, while also supporting direct media outreach where relevant. Build and nurture relationships with key journalists over time, acting as a credible point of contact.
• Handle reactive communications and media inquiries: Manage inbound press requests, draft timely and accurate responses, and support the team in handling sensitive topics or potential reputational issues with sound judgment.
• Leverage data to tell stronger stories: Work with internal data and insights to identify trends and translate them into relevant, newsworthy narratives. Use data to strengthen credibility and differentiation in PR output.
• Use AI to scale and enhance PR workflows: Leverage generative AI tools to support ideation, drafting and research. Translate press office needs into structured AI workflows, iterate efficiently and apply strong editorial judgment to ensure outputs remain accurate, distinctive and high quality.
• Manage PR execution end-to-end: Own projects from idea to delivery, managing multiple deadlines and stakeholders. Balance speed and quality while operating in a fast-paced, evolving environment.
• Support international PR coordination: Contribute to multi-market PR initiatives, working with external agencies to ensure consistency and impact across markets.
• Collaborate across teams: Work closely with Category and Brand teams to shape stories and deliver integrated campaigns. Translate business objectives into clear communication angles.

What you'll bring

• Experienced and execution-focused: You bring 3-5 years of experience in PR or communications, ideally in a media, agency or tech environment. You have hands-on experience pitching stories and securing media coverage.
• Strong storytelling and writing skills: You are able to craft clear, compelling and well-structured content, and translate ideas into media-ready narratives with strong news hooks.
• Good media understanding: You understand how media works and what makes a story relevant. Experience building relationships with journalists is a plus.
• Collaborative and proactive: You communicate clearly, manage stakeholders effectively and take ownership of your work. You are resourceful, hands-on and able to move work forward independently.
• Comfortable in a fast-paced environment: You are able to manage multiple priorities, work under pressure and adapt quickly to changing needs.
• Curious and forward-thinking: You stay on top of media trends, cultural moments and new tools, continuously looking for ways to improve PR output and impact.
• Exposure to international environments: Experience working across multiple markets and/or with PR agencies is a plus.
• Affinity with exceptional objects: An interest in art, collectibles, luxury or design is a plus