Brand Manager Malts
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Job Description :
Job Title: Brand Manager Malts
Location: Amsterdam
Contract: 14 months fixed-term
About us
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function:
Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviors, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture
About the role
AstheMalts & Premium WhiskyBrand Manager within the Central & Eastern Europe (CEE) Marketing Team, you will play a pivotal strategic role in building, growing, and protecting some of the most iconic brands in our portfolio. Operating as part of a newly centralized structure, you will work across a cluster of dynamic and diverse markets (e.g., Poland, Greece, Benelux, Nordics, Central & Eastern Europe), partnering closely with customer marketing teams and cross-functional partners to deliver impactful marketing strategies and integrated brand plans.
Your focus will be to adapt and deploy global brand strategies at a CEE cluster level, ensuring consistency, growth, and relevance across markets. This is a high-impact,strategic,non-operational role that requires strategic clarity, strong influencing skills, commercial acumen, and an ability to lead throughinfluence &collaboration rather than direct control.
You will not be responsible for local execution but will partner with Customer Marketing Teams in each country to ensure brilliant delivery and feed market takeaways into future strategy.
Key responsibilities:
End to End Strategic Brand Leadershipon Single Malts and Premium+ Whisky. The key focus brand will be Singleton where weconcentratethe investment.Commercially wewill also play with Talisker,Cardhu,Mortlachand Bulleit.
Lead markets in CEE willbe:Netherlands, Sweden, Poland, Israel, Bulgaria,Romaniaand Czech Republic.
Lead development and execution of CEE brand strategies for your assigned brand(s), aligned with global brand frameworks and tailored to regional consumer,customerand shopper dynamics.
Own the brand positioning,architectureand communication strategy for the region, ensuring consistency across all markets while responding to key local insights.
Shape brand building across on-trade, off-trade, and digital channels, including culture-driving partnerships and omnichannel marketing experiences.
Performance & Commercial Impact
Partner with regional commercial and revenue growth teams tooptimisethe brand's commercial performance, including input into pricing, promo strategy, andmargindelivery.
Support the Head ofWhisky CEEwith brand portfolio planning, marketprioritisation, and investment decisions tomaximisevalue.
Act as brand SME for regional teams
Act as acentreof excellence for Customer Marketing teams across the cluster, enabling them to implement with precision and excellence.
Collaborate with cross-functional teams including Supply, Finance, HR, Digital, and Insights to bring brand plans to life.
Translate local feedback and performance into strategic insights that shape future brand planning.
Communication & Campaign Development
Manage creative agency partners and media teams to develop and adapt assets that resonate across the CEE region.
Guide and align all markets on media strategy, ensuringoptimalbalance between mental and physical availability.
Drive performance across earned, owned, and paid channels, including digital and social platforms, and ensure the brandremainsrelevant in culture.
Budgeting & Governance
Manage assigned brand budgets, ensuring efficient allocation and clear linkage to critical metric delivery and strategic priorities.
Monitor brand health and campaign effectiveness, using insights and data to drive continuous improvement.
Mindset &Behaviours
Thrive in ambiguity: In a restructured,centralisedmodel that spans multiple markets, ambiguity is inevitable. The ability tooperateeffectively without having every detail whilstmaintainingmomentum is critical
Ownership & accountability: Take full ownership of your scope, delivering both strategic outcomes and business results, even when execution sits with others.
External Curiosity: Passionate about consumers, culture, and market trends, relentlesslyscanning foropportunities.
Cultural competency & agility: Collaborating across a diverse team and cultural landscapes to build brands that resonate in local markets.
Growth mindset: shows flexibility, agility and ability to think with vision and without limitation to create solutions.
Skills:
Strategic Thinking: Able to navigate ambiguity, think long-term and adapt global strategies for regional relevance.
Influence without Authority: Strong ability to build alignment and momentum across markets and functions without direct reporting lines.
Digital Acumen: Deep understanding of digital ecosystems, performance media, and influencer-led content.
Commercial Acumen: Understands P&L drivers, return on investment, and the levers that deliver both brand equity and financial growth.
Executional Excellence: Not a project manager but ensures Customer Marketing and agencies complete to the highest standards.
About you
7+ years of experiencein brand management or consumer marketing in an international FMCG environment, preferablySpirits, Soft Drinks Company or other FMCG, having multi-market experience.
Track recordof leading regional or multi-market strategies with strong commercial outcomes.
Leads the brand with strategic approach, being single point of contact for key markets within CEE cluster and towards Global Brand Team, need to havestrong communication, influencing skills and partner management, and managing category and market heads
Solves problems by taking a new perspective on existing solutions; exercises judgment based on the analysis of other sources of information.
Proven experience in collaborating across matrixed teams and influencing senior partners.
Deep knowledge of consumerbehaviour, media planning, and campaign development.
Strong communicationskills in English;additionalEuropean languages are a plus.
Passion for brand storytelling, innovation, and connecting with consumers in meaningful ways.
Senior professionals with many years of Brand Manager experience in international
Requires in-depth conceptual and practical knowledge in own discipline and basic knowledge of related disciplines, must have to have basic experience in commercial, customer marketing, brand building, marketing roles
Has knowledge of standard processes and how own area integrates with others; is aware of the competition and the factors that differentiate the company in the market
Leads the brand with strategic approach, being single point of contact for key markets within CEE cluster and towards Global Brand Team, need to havestrong communication, influencing skills and partner management, and managing category and market heads
Solves problems by taking a new perspective on existing solutions; exercises judgment based on the analysis of other sources of information
impacts achievement of activities within own team and other related teams; works within broad guidelines and policies
Explains complex,difficultand/or sensitive information; works to build consensus
Brand Manageris responsiblefor creating andmaintainingthe brandimagineacross all markets, growing marketshareand net revenueaccrossfocus countries.
Promotes thebrandimaginethrough the creation and execution of brand strategies which are brought to life through advertising, packaging, communications,pricingand promotional activities in 360way.
Key brand in CEE region for this position will be: The Singleton, secondary focus brand is, in selected markets: Talisker. Commercial focus wheresome assistanceis needed from marketing:Cardhu, Lagavulin,Mortlach, Caol Ila, etc.
Lead markets in CEE willbe:Netherlands, Sweden, Poland, Israel, Bulgaria, and Czech Republic.
Needto have at least 7 years of international experience, in brand manager role.
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement:
We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you!
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
RegularPrimary Location:
AmsterdamAdditional Locations :
Job Posting Start Date :
2026-02-26Candidatura gestionada por Diageo