Infatica grew to top-5 globally in residential proxies without real product marketing. The CEO has called for repositioning from "IP provider" to "data provider." The CPO has been personally owning marketing-site work for 4 months and wants out. The website is a 7-year accumulation of WordPress pages with no architectural integrity. Product launches die because no one connects positioning → pages → sales materials. This role takes ownership of the entire chain.

Positioning & strategy (35% of time, ongoing)

• Data-provider repositioning - the core narrative work, executed across surfaces
• Competitive intelligence - real, ongoing analysis of Oxylabs, Bright Data, Decodo, ScraperAPI, Apify, others
• Customer voice - interviews, segmentation, win/loss patterns
• Discovery partnership with CPO - testing the 10-product backlog against market

Website ownership (30% of time, ongoing - heavier in first 90 days during rebuild)

• Site strategy: information architecture, page roadmap, what each page argues
• Copy direction (Denis writes, this role briefs, CMO guides and approves)
• Conversion design intuition (works with Nastya on layout)
• Site rebuild leadership: scoping with CMO + CPO, executing the phased migration off legacy WordPress
• Ongoing optimization: hypothesis testing, A/B where applicable, conversion outcomes
• Owns the answer to "is the site working?" with data

Launches (20% of time, episodic but high-stakes)

• New product launches end-to-end: positioning, naming, pricing input, GTM plan, sales enablement, post-launch tracking
• First launch hands off from CMO within ~30 days of starting

Sales enablement (15% of time, ongoing)

• Battle cards against named competitors
• Objection handling library
• Pitch deck system
• Co-sell content for partnerships

What this person does NOT own

• Email lifecycle, paid ads, HubSpot admin, however needs to know the tools to build funnels and track progress - CMO + Yana + future demand gen hire
• SMM, LinkedIn organic, brand channels - Events Manager growing into this (?)
• Design execution - Nastya owns; this role briefs
• Content production - Denis owns; this role briefs
• SEO production - SEO contractor + Denis; this role provides strategic input on site IA implications
• Marketing analytics infrastructure - Yana now, eventually analyst hire

Requirements

• 6+ years B2B SaaS product marketing, with 3+ years senior IC

• Has owned a B2B website strategically - IA, page roadmap, conversion outcomes - at a previous role. Not "wrote site copy" - owned outcomes.

• Has driven a positioning or repositioning project end-to-end with measurable business outcome

• Has built sales enablement from zero or near-zero

• Technical product depth - has marketed to technical buyers (devs, engineers, data/infra)
• Comfortable in low-process environments (!) - has worked at companies under 100 people, doesn't need scaffolding
• AI-native or at least is comfortable with AI tools in daily workflow
• Business mindset, understanding business outcomes

Strong-preference criteria

• Background in proxy, scraping, data infrastructure, dev tools, API products
• Has worked with WordPress sites (not as designer/dev, but as strategic owner)
• Category creation or category renaming experience
• Has run conversion experiments before (doesn't need to be data scientist, but knows how to think about it)
• Reseller/partnership-heavy company experience

Benefits

• High ownership and autonomy- lead campaigns end-to-end with clear visibility of your impact on pipeline and growth.
• Fully remote & flexible work- work from anywhere with hours that support productivity, not time tracking.
• Direct influence on product and go-to-market- shape messaging, positioning, and acquisition strategy across funnels.
• Hands-on execution culture- no layers, no slow loops; you get to build, test, optimize, and scale campaigns yourself.
• Data-driven, experimentation-first environment- fast testing cycles, A/B experimentation, and decisions rooted in insights.
• Collaboration with a global team- work with Product, Growth, Design, and Sales across a distributed international organization.