B2B Marketing Communication Specialist (SMM / PR)
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We are an early-stage, fast-scaling B2B company with a strong market presence. Our focus is on clear positioning, consistent communication, and trust-building with a professional audience. We're looking for someone to own day-to-day communications across social media, PR, and content.
Manage and grow social media channels (YouTube, Twitter/X, other platforms)
Create and publish B2B-focused content (use cases, insights, PR posts)
Adapt messaging for a professional audience (founders, business professionals, decision-makers)
Handle external communications (comments, mentions, brand visibility)
Support internal communications (updates, announcements, partner content)
Assist with PR activities and industry-related news
Support basic paid campaigns (YouTube / Twitter / other platforms)
Track performance and optimize content based on B2B audience response
Hands-on experience with SMM (YouTube, Twitter/X)
Understanding of B2B marketing principles (longer cycles, trust, value-driven content)
Basic understanding of PR and media communication
General knowledge of digital advertising
Strong writing skills (clear, structured, professional tone)
Understanding of YouTube content formats and platform mechanics
Execution-driven mindset (focus on doing, testing, improving)
AI tools: ChatGPT / Claude (for content creation and scaling)
Candidatura gestionada por ZooLATECH