The Position

Product Manager, Specialty Care

The Product Manager is responsible for driving the implementation of the brand strategy with a focus on maximizing customer engagement. The major areas of accountability include:

• Development and execution of OPU operational plan for the defined brands
• Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands within the OPU
• Cross functional alignment with Medical Affairs and Promotion
• Continuously updates and educates the organisation on topics relevant to the defined brand supporting the sales functions with updates and training materials for the defined brands
• Works closely with the ROPU brand team to provide continuous input and feedback
• Influences the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insight
• Execute medico-marketing initiatives to maximise customer engagement (to include Expert Engagement initiatives, CME, multichannel)
• Ensures the preparation and implementation of activities for new product launches

Duties & Responsibilities

1. Strategy:

• The Product Manager is responsible for the tactical execution of the brand strategy to maximize business performance

2. Driving business results/ process/ cross-functional collaboration:

• The Product Manager is responsible for providing input to business planning cycle (Outlook and Long-term forecast (LTF) process)
• The Product Manager is responsible for Operational Plan development
• The Product Manager is responsible for Operational plan implementation
• The Product Manager is responsible for ensuring Launch readiness
• The Product Manager is responsible for fostering and encouraging teamwork and cross-functional alignment in the local brand team and with the ROPU brand team
• The Product Manager is responsible for monitoring and reporting
• The Product Manager is responsible for customer engagement

3. People:

• The Product Manager supports knowledge and skill sharing within the PM organization
• The Product Manager builds relationships with respective functions within OPU assigned

Requirements

• Bachelor's degree in Pharmacy, Medicine or Health Science .
• Advanced degree (MBA or equivalent) is a plus.
• Minimum 2 years of experience in product management in Pharmaceutical MNCs, preferably in Specialty Care.
• Strong business and marketing acumen with a customer-centric mindset.
• Proven ability in strategy execution, project management, and cross-functional collaboration.
• Proficiency in English, Microsoft Office, Outlook, and relevant database applications.
• Excellent communication and relationship management skills.

READY TO CONTACT US?

Please contact our Recruiting Team:

Ms. Phuong Vo: phuong.vo@boehringer-ingelheim.com