Appodeal is looking for a Product Lead to drive the product strategy and execution for our mobile gaming business unit.

You will own the full product lifecycle across our portfolio of games-including WordMaker, Solitaire, and Brick Blast-focusing on improving key metrics such as retention, engagement, and monetization. This role combines hands-on product management with strategic ownership, close collaboration with cross-functional teams, and a strong focus on experimentation and data-driven decision-making.

Product Leadership & Strategy

• Own and drive product strategy across the mobile games portfolio

• Identify growth opportunities and define product vision aligned with business goals

• Continuously improve core product metrics (retention, engagement, monetization)

• Translate high-level goals into clear product initiatives and roadmaps

• Make prioritization decisions based on data, impact, and speed

Hands-On Product Management

• Act as a hands-on PM, directly working on features, experiments, and improvements

• Write PRDs, define hypotheses, and lead feature development end-to-end

• Deeply analyze product performance and user behavior

• Independently pull and analyze data to support decisions

• Rapidly iterate based on experiment results and insights

Experimentation & Data-Driven Development

• Own and drive experimentation processes (A/B testing, hypothesis validation)

• Partner with data teams to design and analyze experiments

• Build a strong culture of fast iteration and continuous learning

• Challenge assumptions using data and measurable outcomes

AI & Product Efficiency

• Actively leverage AI tools (e.g., Copilot, GPT-based tools) in daily workflows

• Identify opportunities to accelerate product development using AI

• Automate repetitive tasks and improve team productivity through tooling

• Promote AI-driven workflows across the team

Cross-Functional Collaboration

• Work closely with engineering, game design, UA, monetization, and data teams

• Ensure alignment between product vision and execution

• Facilitate fast decision-making and unblock teams when needed

• Communicate clearly with both technical and non-technical stakeholders

Ownership & Impact

• Take full ownership of product outcomes, not just delivery

• Drive measurable business impact through product decisions

• Operate in a fast-paced, high-ownership environment

• Continuously optimize for speed, quality, and scalability

Requirements

Must-have

• 3+ years of product management experience with a proven track record of improving product metrics (retention, engagement, monetization)

• Strong background in mobile gaming / casual games / ad-monetized products

• Hands-on approach - comfortable being directly involved as a PM (writing PRDs, running experiments, analyzing data)

• Strong data-driven mindset with the ability to challenge assumptions using evidence

• Experience working in fast iteration environments with frequent experimentation cycles

Technical & AI Skills

• AI-fluent - actively using AI tools in daily workflows with clear examples of impact

• Ability to code at a working level:

  • Pull data independently

  • Automate routine workflows

  • Build simple prototypes without blocking on engineering

• Familiarity with analytics tools and product metrics tracking

Mindset & Leadership

• High ownership and accountability for outcomes (not just outputs)

• Strong problem-solving and decision-making skills

• Hungry, proactive, and adaptable - comfortable working in ambiguity

• Speed-oriented mindset with focus on execution and iteration

• Strong collaboration and communication skills

Nice to Have

• Experience with mobile game monetization (ads, IAP, hybrid models)

• Experience working with tools like Firebase, GameAnalytics, Amplitude

• Background in high-growth or startup environments

• Experience building or scaling live game products

Why Join Us?

• Work on products with real scale and impact in the mobile gaming space

• Join a fast-moving, high-ownership team focused on results

• Build and experiment in a data-driven, product-first environment

• Leverage modern tools, including AI, to move faster and smarter

• Competitive compensation, performance bonuses, and growth opportunities

Our Values

• Leverage Data to Build Product - We make informed decisions grounded in data and insight

• We Work Together to Serve Others - Collaboration drives our success

• Relentless Pursuit of Excellence - We continuously improve and raise the bar

• Passionate Curiosity Fuels Perseverance - We explore, learn, and adapt

• Direct and Straightforward, No Politics - We value transparency and honesty

• Lean Startup Mentality - We move fast, experiment, and iterate

• Ownership and Accountability - We take responsibility for outcomes

Ready to build impactful products and move fast?