Press & PR Specialist

COCUNAT
COCUNAT
Headquarter - BarcelonaPresencialCompetitivoPublicado hace 11 díasMidIndefinido
🇬🇧Inglés requeridoMarketing

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At COCUNAT, we don't just create beauty products - we build a movement around conscious, clinical and high-performance beauty. Our voice, our credibility and our presence in the right conversations are key to scaling our impact across Europe.

We're looking for a strategic and dynamic Press & PR Specialist who will lead our brand narrative in the media and among top Beauty and Dermocosmetic KOLs. This role is essential within our Brand Team: you will transform the science behind our products into powerful editorial stories, strengthen our reputation in key markets, and position COCUNAT as a disruptive leader in clinical beauty.

If you understand how to turn innovation into headlines, relationships into influence, and visibility into measurable impact - this is your role.

As Press & PR Specialist, you will drive COCUNAT's earned media strategy across key European markets (Spain, Italy, France), ensuring brand consistency, performance and long-term positioning.

Strategy & Vision

  • Design and execute the global PR and communication strategy together with the Head of Brand.
  • Define clear narratives that translate our clinical and scientific positioning into relevant, compelling media stories.
  • Ensure message consistency and strategic alignment across all markets.
  • Identify new PR opportunities that strengthen brand authority and differentiation.

Media Relations & Market Presence

  • Build and nurture direct relationships with beauty editors, health & lifestyle journalists and key digital platforms.
  • Position COCUNAT in top-tier media through proactive storytelling and strategic pitching.
  • Manage ongoing press seeding to keep our products top of mind among editors and prescribers.
  • Continuously research and identify relevant KOLs aligned with our scientific and purpose-driven values.

Agency Management & International Coordination

  • Lead and supervise local PR agencies in international markets, ensuring alignment with global strategy.
  • Act as the central point of contact, guaranteeing execution excellence and achievement of KPIs.
  • Monitor annual PR plans and ensure each market delivers measurable impact.

Product Launches & Storytelling

  • Create innovative digital and physical press kits that elevate the perceived value of our launches.
  • Write compelling press releases that highlight clinical efficacy in an accessible and engaging way.
  • Support product launches with strong editorial angles tailored to each market.

Events & Community Activations

  • Organize press days, launch events (virtual and in-person) and press trips to generate high-quality earned media.
  • Coordinate PR-driven events with the COCUNAT Community, including podcast activations, experiential workshops in stores and brand experiences.

Performance & Budget Control

  • Lead monthly and annual clipping reports, consolidating results from all territories.
  • Transform media coverage data into strategic insights that justify investment and optimize future actions.
  • Manage and control the annual PR budget, optimizing resources across agencies, events, product seeding and measurement tools.
  • +3 years of experience in communication agencies or in-house PR roles within Beauty or Dermocosmetics.
  • Experience managing brands with a strong technical or clinical positioning is highly valued.
  • Proven ability to build strong media relationships and secure relevant coverage.
  • Strong analytical mindset with experience using clipping and media monitoring tools (Kantar, Launchmetrics, Meltwater or similar).
  • Fluent English . French is a strong plus for direct market management.
  • Excellent storytelling and copywriting skills.
  • Highly organized, proactive and results-driven.
  • Strategic thinker with hands-on execution capability.
  • Passion for the beauty industry and deep understanding of media dynamics.
Benefits ⭐
  • In COCUNAT, we want you to be happy. You will have a flexible schedule and the possibility to work from home to find your personal work-life balance. We really reconcile!!
  • You can really make the difference as any good idea can shape the future and the success of the company.
  • Excellent Medical insurance.
  • Product Discounts.
  • Free coffee and chocolate!
  • Casual & Pet-friendly office environment. You can bring your pet to the office every day.
  • International environment more than 10 nationalities.
  • No politics or bureaucracy. Only a great environment for you to achieve your best work :-)
  • Office based in Barcelona city center, Sant Gervasi.
  • Work in a company that you will be proud of.

Values ❤️

  • People First: We believe that prioritizing people's well-being helps us work better and achieve stronger results.
  • Diversity: We foster an inclusive culture where everyone feels genuinely welcome, valued, and empowered to bring their best self forward.
  • Dynamism: We're a young startup with a fast-paced and agile work environment, so you'll always be engaged in exciting new challenges.
  • Sustainability: We're always thinking about how we can help the planet - that's why all ideas are welcome

Candidatura gestionada por COCUNAT