Digital Performance Analyst

Frontiers
Frontiers
MadridPresencialCompetitivoPublicado hace 2 meses
🇬🇧Inglés requeridoMarketing & communications
Frontiers

Digital Performance Analyst

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About Frontiers

At Frontiers, our purpose is simple yet ambitious: to make science open. We believe open science empowers the global scientific community to accelerate discovery and develop the solutions needed for healthy lives on a healthy planet.

We are one of the world's largest and most influential open-access research publishers. Every article we publish is peer-reviewed and quality-certified, ensuring research is accessible to everyone, everywhere. To date, Frontiers research has been viewed over 4 billion times, demonstrating the real-world impact of science without barriers.

Joining Frontiers means being part of a global, mission-driven organization at the intersection of science, technology, and innovation - working alongside passionate colleagues who care deeply about advancing knowledge for the benefit of society.

To learn more about our impact and culture, please watch this video


The Role

We're seeking a data-driven Digital Performance & Insights Analyst. You'll build robust tracking systems, translate complex data into actionable insights, and drive business growth through strategic recommendations from digital performance metrics.

You will be instrumental in understanding user behavior and campaign effectiveness. This involves connecting data to business objectives, transforming datasets into clear narratives, and using your expertise in data integration and reporting to influence digital strategy and decision-making.

Requirements

We're looking for a skilled Technical Digital Analyst with expertise in implementing and managing advanced tracking solutions using Google Tag Manager (GTM). In this role, you'll be responsible for ensuring accurate data capture across digital campaigns. You'll design and build comprehensive dashboards in Looker Studio, integrating data from various sources to deliver actionable insights and robust reporting.

Key Responsibilities

  • Review and set GTM tags to stay consistent with the business needs
  • Provide expert recommendation on the use of GA4 data, write technical event documentation to clearly define the scope of analysis
  • Explore data sources, query data using SQL from Google Analytics, Google search console and Snowplow to merge information from diverse data sources to create rich datasets
  • Design and maintain low-to-high complexity data visualizations, reports, and dashboards (using tools such as Looker Studio, Tableau, Microsoft Excel, PowerPoint) that are intuitive to help fast decision making
  • Keep track of data-quality, set alerts for data discrepancies for investigations
  • GDPR aware and prepared to incorporate into workflows for data-modeliztion with GA4 consent mode integration

Knowledge, Skills & Experience

  • Native or fully proficient English
  • Education: Bachelor's degree in Computer science, Mathematics, Marketing or any other relevant field, with strong interest in data analysis
  • Experience: 2+ years of experience working as technical digital analyst
  • Proven ability to manage, understand, discuss, and work with analytics accounts, goals, properties, dashboards, reports, segments, and custom channel/content groupings
  • Specific experience and/or knowledge:
    • Google Tag manager
    • Google Analytics
    • Looker studio
    • BigQuery Cloud data
    • JavaScript, Python & SQL (mandatory)

Benefits

    • We prioritise office presence and emphasise in-person collaboration, but also offer appropriate adjustments where needed, in line with company policy
    • Extra wellbeing days on top of your annual leave allowance
    • Up to 3 paid volunteering days each year
    • 24/7 confidential Employee Assistance Programme (wellbeing, mental health, legal & financial support)
    • Learning & development support via the Frontiers Learning Hub

Equal opportunity statement

Frontiers actively embraces diversity and is a safe and welcoming workplace. Recruitment is free from discrimination - including based on race, national or ethnic origin, age, religion, disability, sex, gender identity or sexual orientation. With employees from more than 50 different nations, our diversity creates vibrant teams and constantly challenges us to appreciate multiple perspectives.

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