Job Summary

We are looking for a Regional CRM Manager to lead our CRM efforts . You'll be responsible for designing and executing customer lifecycle strategies to drive engagement, retention, and customer lifetime value. You should have a deep understanding of iGaming/online entertainment experience, and CRM best practices.

Key Responsibilities:

• Develop and manage localized CRM strategies (Email, SMS, push notifications, onsite messaging, etc.)

• Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation

• Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI

• Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns

• Monitor KPIs such as retention rate, conversion, CLV, and churn - and proactively act on insights

• Ensure all campaigns are compliant with local regulations and responsible gaming practices

• Act as the main point of contact for all CRM-related initiatives 

Requirements:

• 3+ years of experience in CRM, preferably in iGaming, fintech, or digital entertainment

• Fluent English (written and spoken)

• Strong understanding of the market and user behavior

• Hands-on experience with CRM tools and platforms (Braze, Optimove, Salesforce, etc.)

• Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis

• Excellent communication, planning, and organizational skills

• Self-starter with the ability to work independently in a fast-paced environment

What We Offer:

• Competitive salary package

• Opportunity to join a fast-growing, international company

• Creative freedom and ownership of your market

• Remote-first culture with flexible working hours

• Dynamic and collaborative work environment

Ready to make an impact in one of the most exciting digital spaces? Join Medier and take our markets to the next level.