Diageo is a global leader in the beverage alcohol industry, boasting an extensive portfolio of over 200 brands including iconic names like Johnnie Walker, Guinness, Smirnoff, and Tanqueray. The company operates on a massive scale, with production sites in over 30 countries and sales in more than 180 countries, making it one of the largest spirits producers in the world. In Spain, Diageo maintains a significant corporate presence with its main headquarters located in Madrid, which often serves as a strategic hub for Southern European operations. The company is highly relevant to international professionals due to its multicultural work environment, the frequent use of English in regional roles, and its established reputation for fostering diversity and professional growth within the FMCG sector.

Diageo was formed in 1997 following the merger of Guinness and Grand Metropolitan. It has since grown through strategic acquisitions to become a dominant force in the global spirits and beer markets.

Horeca Field Sales Executive Málaga (Temporary)

Diageo

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Job Description :

About Us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realize your fullest potential.

About the Role

Mission

Execute theOn Tradecommercialstrategyin yourdesignatingarea to ensure to generate volume and profitabilityin strategic clients that deliver scalable experiences.

Ensure optimal coverage of key Hospitality Points of Sale (POS) in the assigned territory, maximizing the management of this hospitality network to achieve sustainable growth objectives through increased distribution and rotation of our brands by brilliantly executing activation plans that impact consumers, establishing preferential relationships with these clients at all levels of their organization.

Main responsibilities

Accountable to deliver the designated area (rout)performanceand KPI´s,through consistent monitoring and measurement
Suggesting improvements plan to reach the desired goals
Work collaborative withRTMin order toreach Diageo´s goals in the area
Ensure direct and continuous coverage of the assigned portfolio
Build strong relationships with decision-makers at the point of sale (Owner, Bartender, Floor Manager)
Guarantee 365 execution and ensure distribution
Identifyopportunities to secure incremental sales
Executebrilliantactivations and events to strengthen brand positioning and recruit new consumers
Conducting operational planning for Hospitality Points of Sale in your assigned territory
Act as a strategic advisor tooptimizethe portfolio in each point of sale
Build and track sustainable JBPs (Joint Business Plans) focused on volume commitments, visibility, execution, and amplification
Managing commercial relationships between Diageo and the managers of hospitality POS already present in your client portfolio
Driving sales and visibility of our brands in POS,aiming to increase product rotation in the market
Execute themonthly work plan, planning visits (for the next week/month) with established frequency by client type and identifying the objective of each visit, ensuring interaction at all levels of the Hospitality POS (business review with ownership, follow-up on hospitality agreement with manager, stock check with bar chief, interaction with floor and bar staff)

AboutYou

Passion for sales and eagerness to grow in thespiritssector
Analytical skills and commercial acumen
Strong desireto learn and grow within a large company
Valid driver's license in Spain (1 year minimum)
Languages: Intermediate English (B1) and fluent Spanish
Experience in the hospitality channel would be a plus

Working with Us

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:

Modern work life balance policies and wellbeing activities.
Employee Assistance Programme.
WellHub (GymPass).
Incentive plan that rewards you for delivering extraordinary performance.
Our product discounts.
Health insurance.
Life and accident insurance coverage.
Industry leading functional and leadership capability trainings.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type :

Salesforce

Primary Location:

Madrid

Additional Locations :

Job Posting Start Date :

2026-04-14