User Acquisition Manager

Welltech
Welltech
Barcelona (Remote)RemoteCompetitivoPublicado hace 19 díasRemoto: Remoto
🇬🇧Inglés requeridoFulltime
Welltech

User Acquisition Manager

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Who Are We?

We are Welltech - a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits - a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍

With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps - Muscle Booster, Yoga-Go and WalkFit - empower millions to transform their lifestyles and unlock their personal wellness journeys.

Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers.

What We're Looking For

We are currently looking for a User Acquisition Manager to join our team. In this role, you will be responsible for launching advertising campaigns for Meta Ads, TikTok, Pinterest, X and Snap, specifically targeting Health and Fitness audiences.

Key Responsibilities:

  • Manage the full lifecycle of mobile performance campaigns across Meta Ads, TikTok, Pinterest, X and Snap from launch and testing to optimization and large-scale budget scaling

  • Manage and scale high budgets (experience with 7-figure monthly spend or operating within a team managing budgets at that scale)

  • Lead structured creative experimentation in partnership with designers, driving A/B testing and full-funnel performance optimization

  • Conduct deep funnel and cohort analysis (CPI → CPA → ROAS → LTV) to inform confident, data-driven scaling decisions

  • Apply strong attribution modeling knowledge to optimize channel strategy and budget allocation

  • Execute and optimize Web2App acquisition flows

  • Monitor campaign performance through structured reporting and automation, identifying continuous optimization opportunities

  • Collaborate closely with Data & BI teams, leveraging tools such as Tableau / Looker and AppsFlyer / Adjust

  • Research, evaluate and test new acquisition channels to unlock incremental growth

  • Leverage AI tools to enhance performance marketing workflows, including creative ideation and iteration, copy and UGC script generation, creative analysis, landing page optimization, and reporting automation

In your first three months you will:

  • Be proficient in all metrics, attribution logic, processes and reporting tools

  • Independently manage campaigns, adhere to best practices, achieve target ROI, and know how to scale and reduce volumes when necessary

  • Take ownership of an additional growth initiative, suggest ideas and improvements, analyze competitors, and make confident, data-driven decisions

The ideal profile:

  • 3+ years of experience in B2C User Acquisition

  • Proven experience managing or contributing to 7-figure monthly Paid Social budgets (Meta Ads, TikTok, Pinterest, X and Snap)

  • Strong background in mobile performance marketing and Web2App funnels

  • Solid understanding of attribution modeling

  • Experience with AppsFlyer / Adjust and BI tools such as Tableau / Looker

  • Strong analytical skills with advanced Excel / Google Sheets proficiency and structured reporting experience

  • English proficiency (B2 or higher)

  • Proficient in using AI tools to enhance performance marketing workflows, including creative ideation & iteration, copy and UGC script generation, creative analysis, landing page optimization, and automated reporting

  • Builder mindset with strong ownership and autonomy

  • Fast decision-maker with high performance standards

  • Data-driven and experimentation-oriented

  • Curious, competitively aware, and adaptable in fast-changing environments

  • Clear and effective communicator across cross-functional teams

Hiring Journey:

⭕️ Recruiter call --> ⭕️ Hiring Manager Chat --> ⭕️ Test Task --> ⭕️ Panel Presentation

Why You'll Love Being Part of Welltech:

  • Grow Together: Join a culture that champions both personal and professional growth. Here, you'll thrive as we learn, evolve, and succeed together.

  • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

  • Results-Driven: We're all about achieving meaningful outcomes. It's not just about the effort, but the difference we make every day.

  • We Are Well-Makers: Be part of a movement that's creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

Muscle Booster - https://musclebooster.fitness/

Yoga-Go - https://yoga-go.io/

WalkFit - http://walkfit.pro

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