Regional Marketing Senior Director – LATAM

Payoneer

Buenos Aires, ArgentinaPresencialCompetitivoPublicado hace 6 días

🇬🇧Inglés requeridoGtm latam Growth (sales, customer success, marketing, and partnerships)

Payoneer

·Buenos Aires, Argentina

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Regional Marketing Senior Director – LATAM

Payoneer

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About Payoneer

Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world's underserved businesses to a rising global economy. We're a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.

By taking the complexity out of the financial workflows-including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence-we give businesses the tools they need to work efficiently worldwide and grow with confidence.

Your Impact

As the Regional Marketing Senior Director, you will:

Architect and execute innovative marketing strategies to accelerate acquisition and retention, driving triple-digit growth in either:
- Number of ICPs (Ideal Customer Profiles)
- ARPU (Average Revenue Per User)
Collaborate closely with Product and Operations to unlock new growth levers and ensure seamless execution across functions.
Develop programs to drive growth & retention at scale for our mid-size customers.

What You'll Do

Growth Marketing Leadership & Strategy

Own the regional marketing strategy to drive exponential growth across priority markets and verticals.
Design and implement go-to-market plans in partnership with Product, Sales, and Operations.
Develop and execute growth hacking initiatives, leveraging data-driven experimentation to scale acquisition and retention.
Define and optimize regional playbooks for digital channels, lifecycle marketing, and vertical expansion.
Lead a high-performing marketing team, fostering a culture of innovation, accountability, and impact.
Build, track, and manage marketing budgets to ensure effective implementation of the strategy.

Performance & Pipeline Management

Build, track, and forecast robust marketing pipelines; ensure strong lead generation, conversion, and quality.
Develop a programmatic approach with always-on campaigns for sustainable growth.
Establish and monitor KPIs, including:
- New customer acquisition
- Retention rates
- ARPU growth
- Campaign ROI
Oversee digital acquisition channels, lifecycle campaigns, and territory-specific marketing actions.
Demonstrate experience in paid, search, SEO, and AEO.
Maintain strict KPI accountability, including generating Score-A leads for LATAM Sales Representatives.

Cross-Functional Collaboration

Partner with Product and Operations to co-create and launch growth initiatives that drive measurable impact.
Align with local leadership, Sales, Risk, and Compliance to remove friction points and accelerate customer activation.
Serve as a key regional stakeholder, supporting local partnerships, PR, and ecosystem positioning.

Customer & Market Insights

Be the voice of the customer in the region, bringing actionable market insights to inform positioning and product roadmap.
Champion the Voice of Customer Program and leverage insights for continuous improvement.
Develop persona-based insights, backed by data to guide value proposition and messaging.

Talent Development & Enablement

Attract, hire, coach, and retain top marketing talent across LATAM.
Provide ongoing training, mentoring, and support to help the team meet ambitious growth targets.
Enable channels to engage with customers via a strong communication framework & tools.
Drive a localized content strategy for 1:1 and 1:many communications.

What We're Looking For

10+ years in B2B marketing leadership roles, ideally in fintech, tech, or large regional/global digital companies.
Proven track record of triple-digit growth through innovative acquisition and retention strategies.
Demonstrated expertise in growth hacking and data-driven marketing.
Strong business acumen with the ability to quantify marketing impact.
Experience collaborating with Product and Operations for cross-functional growth.
Excellent communication skills in English and Spanish and/or Portuguese.
Strong executive presence, emotional intelligence, and cross-cultural influence.
Analytical mindset with experience using BI tools and performance dashboards.
Ability and willingness to travel within the region.
Experience in top-tier consulting firms, preferably in strategic planning or operational efficiency.
Entrepreneurial spirit with strong ownership, initiative, and ability to thrive in dynamic environments.
Experience using Martech tools and a drive to embrace AI.

Preferred but Not Required

Marketing to SMBs and mid-market clients in cross-border trade or export services.
Exposure to international payments, banking infrastructure, or global marketplaces.
Experience managing distributed teams across multiple LATAM countries.

Why Join Payoneer?

Join a mission-driven company with a global footprint, bold vision, and hypergrowth DNA.
Enjoy autonomy to build, resources to execute, and a culture valuing curiosity, collaboration, and customer obsession.
Shape the future of global commerce together.

#LI-AG3

The Payoneer Ways of Working

Act as our customer's partner on the inside
Learning what they need and creating what will help them go further.

Do it. Own it.
Being fearlessly accountable in everything we do.

Continuously improve
Always striving for a higher standard than our last.

Build each other up
Helping each other grow, as professionals and people.

If this sounds like a business, a community, and a mission you want to be part of, apply today.

We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.